Copyright © 2007 Jeff Schuman
Let's talk about article marketing for a minute. I want to discuss a question I have all of the time. What is the best internet advertising? We all only have so much time and money to put into our internet businesses. Internet newbies have it even tougher. Remember this, we were all new to internet marketing at one time or another.
When a new person first gets started trying to make money online the learning curve is almost overwhelming. This is especially true if you work a full time job and have other things going on in your life. Prioritizing what you do in your business can be the difference between sticking with it or quitting.
This is probably the single most important thing a new person must conquer if they are to stick with internet marketing. I had the same problem myself when I was part time for 4 years. So what I did was focus on learning and mastering one aspect of marketing my business.
I chose building my list because I read that the money was in the list. I also read that people primarily use the internet for sending and receiving email and for researching information.
So I concentrated on article marketing and driving traffic to my home page. Then I would capture contact info and follow up via my Aweber autoresponder. This is the same system I use today, except that my article marketing efforts are even more intense.
Learning to write is the most important skill you can have because you or someone in your company will be doing a lot of writing.
If you can not, or will not write, then hire a quality ghost writer to do it for you. We started our article writer service for people like you. We have even began to develop it into a service I call "Hands Off Article Marketing" which really covers not only writing your article, but also getting it out where people can see it.
This is the best internet advertising in my opinion. I do all kinds of things now. Most of them are free, or nearly free, and are designed to provide search engine bait, and potential long term traffic. That is why I do not do pay per click advertising. PPC is great for immediate traffic, but you always have to do it to get traffic tomorrow and beyond.
Same thing with traffic exchanges and safelists. You are trying to brand yourself and build a list if you do it right. But the minute you do not buy credits or surf pages you have no advertising. I have learned that when it comes to internet advertising if you are standing still you are really going backwards.
Blogging is great use of articles. Social bookmarking is as well. You can get excellent traffic from your blog. Blog Rush is one way to do that. Just putting their widget on your blog in a prominent place can get you traffic when your blog posts are shown on other people's blogs.
But you still have to write blog articles, post them, ping your post, and social bookmark your articles to get traffic from a blog.
Here is my own 4 step system for article marketing.
1. Write an article of 400 words or so.
2. Post it in my WordPress blog which will ping for me and contains a nice plugin for social bookmarking my article.
3. Bookmark my post to OnlyWire.com, Google Bookmarks, Yahoo, Digg, Stumbleupon, Netscape, and a couple of others if I have time.
4. Submit an article several times a month to Submit Your Article where I rewrite it in 20 minutes into hundreds of unique versions. Each one is then submitted for me to hundreds of directories who all get a unique version of it.
This is a very well rounded approach to article marketing. Of course learning to write the articles to target specific keyword phrases is a big key and that is where an article marketing company can help. They can write targeted articles for you and even do the marketing so you get the full benefit from them.
You get all of the glory because you get 100% copyright for that article. Put your name on it as your own and start branding yourself as an expert in your niche.
So whether you like article marketing, email marketing, forum marketing, traffic exchanges, safelists, pay per click, classified ads, ezine advertising, blogging, social bookmarking, etc. pick one and focus on it until you are having success.
I suggest you choose article marketing!
Jeff Schuman invites you to visit his article marketing website for exclusive website and blog articles and multiple article discounts. To read his free make money online report "How To Make $100 Online In the Next 48 Hours" please visit his Team-Schuman.com website.
Thursday, October 11, 2007
Tuesday, October 9, 2007
Working From Home Has Tremendous Benefits
Have you ever thought about working from home but wondered if there really are any advantages by doing so. Here are some benefits from working from home.
1) You can say goodbye to your morning commute. You no longer have to worry about being stuck in traffic. Your office is anywhere you choose for it to be. You can sit with your laptop in your pajamas on the couch, or have a desktop in your office while in your business casual attire.
2) You can finally get out of the employee-employer relationship. You can turn in your name badge and forget about punching the time clock daily. This comes with great responsibility though. As you no longer have someone breathing down your neck you now have to find your inner motivation. Keep on task when it's time to work and save personal tasks for personal time.
3) The possibilities for income are endless. The sky's the limit. It's entirely up to you and the effort that you want to put into your business. If your goal is to become a millionaire it is possible. If you just want to earn a little extra money to purchase a new family car, pay for your children's college funds, or take a vacation, those goals are achievable as well. You will now have the income to pay off those nagging old debts, save money for retirement, give to charitable organizations, and live the life you've always dreamed of along the way.
4) You have access to tax advantages. There are all kinds of write offs available to you as a home business entrepreneur. You can deduct a portion of your mortgage used for your home office, your cell phone bill, internet service, and mileage. It will be important to consult a tax advisor or have someone prepare your tax return for you.
5) Probably your greatest advantage from working from home will be the time freedom. You will now have the time to spend with your family and friends to do the things that you've always wanted to do. You can travel without the worry of having to be back for your Monday morning J-O-B. You can volunteer your time to worthy organizations or start a non-profit charity of your own. The possibilities of things that you can do with your newfound time and money are endless.
The advantages from working from home are so great that once you realize them you'll wonder what took you so long to decide to work from home in the first place. So get going on your road to success!
You can learn more information at Brian's Wealthy Marketer website. Brian McCoy is an industry leading internet marketer and President and CEO of McCoy Marketing Group. His mission is to develop leaders into full time home business entrepreneurs.
1) You can say goodbye to your morning commute. You no longer have to worry about being stuck in traffic. Your office is anywhere you choose for it to be. You can sit with your laptop in your pajamas on the couch, or have a desktop in your office while in your business casual attire.
2) You can finally get out of the employee-employer relationship. You can turn in your name badge and forget about punching the time clock daily. This comes with great responsibility though. As you no longer have someone breathing down your neck you now have to find your inner motivation. Keep on task when it's time to work and save personal tasks for personal time.
3) The possibilities for income are endless. The sky's the limit. It's entirely up to you and the effort that you want to put into your business. If your goal is to become a millionaire it is possible. If you just want to earn a little extra money to purchase a new family car, pay for your children's college funds, or take a vacation, those goals are achievable as well. You will now have the income to pay off those nagging old debts, save money for retirement, give to charitable organizations, and live the life you've always dreamed of along the way.
4) You have access to tax advantages. There are all kinds of write offs available to you as a home business entrepreneur. You can deduct a portion of your mortgage used for your home office, your cell phone bill, internet service, and mileage. It will be important to consult a tax advisor or have someone prepare your tax return for you.
5) Probably your greatest advantage from working from home will be the time freedom. You will now have the time to spend with your family and friends to do the things that you've always wanted to do. You can travel without the worry of having to be back for your Monday morning J-O-B. You can volunteer your time to worthy organizations or start a non-profit charity of your own. The possibilities of things that you can do with your newfound time and money are endless.
The advantages from working from home are so great that once you realize them you'll wonder what took you so long to decide to work from home in the first place. So get going on your road to success!
You can learn more information at Brian's Wealthy Marketer website. Brian McCoy is an industry leading internet marketer and President and CEO of McCoy Marketing Group. His mission is to develop leaders into full time home business entrepreneurs.
How To Use Google Adwords Keywords
The proper use of your Google Adwords Keywords is essential to successfully running your own pay per click campaign.
Of course there are other factors to consider such as the wording of your advertisement, the effectiveness of your landing page and, not least, the quality and price of the product or service you are offering.
But, even those things pale in significance beside the need to organise your Google Adwords Keywords effectively. By choosing the best keywords and using them in appropriate ad groups you will be able to target the customers you want.
Choose an inappropriate or irrelevant batch of Google Adwords Keywords and your new pay per click campaign is doomed before it even begins.
But, before we look at how to use your list of keywords that list needs to be drawn up. The first step here is to review the content of your website noting down the keywords which best describe each facet of your online business.
An important point to note here is that a keyword can be either singular, a combination of more than one word or a whole phrase. This first group of Google Adwords Keywords then needs to be expanded.
An easy way to do this is to feed each of your current keywords into the Keyword Suggestion Tool on Google's site.
The tool will provide further suggestions to increase your Google Adwords Keywords list and you will soon see the number of keywords in your list expand and multiply. Quite soon you will have an almost overwhelming list of relevant and not so relevant keywords.
This list then needs to be stripped of all irrelevant words and phrases though take care to retain appropriate words to use in your negative keyword list. Armed with your final list of Google Adwords Keywords you are now ready to begin the process of grouping your keywords into the three categories of ‘Broad', ‘Phrase' and ‘Exact' matches.
Once each category list is fully populated you then need to group your Google Adwords Keywords into ad groups for each pay per click campaign you are running remembering that the success of each campaign will depend on the creative use of different ad groups and advertisements within that campaign.
The bottom line here is that sorting your lists of Google Adwords Keywords into appropriate ad groups is the fundamental factor behind creating a successful pay per click campaign.
Craig Ellyard is an Internet Business Consultant based in the UK. He is also a web designer, copywriter and an acknowledged expert on all things 'Google'. His website can be found at:
http://www.adwords-seminars.com
Of course there are other factors to consider such as the wording of your advertisement, the effectiveness of your landing page and, not least, the quality and price of the product or service you are offering.
But, even those things pale in significance beside the need to organise your Google Adwords Keywords effectively. By choosing the best keywords and using them in appropriate ad groups you will be able to target the customers you want.
Choose an inappropriate or irrelevant batch of Google Adwords Keywords and your new pay per click campaign is doomed before it even begins.
But, before we look at how to use your list of keywords that list needs to be drawn up. The first step here is to review the content of your website noting down the keywords which best describe each facet of your online business.
An important point to note here is that a keyword can be either singular, a combination of more than one word or a whole phrase. This first group of Google Adwords Keywords then needs to be expanded.
An easy way to do this is to feed each of your current keywords into the Keyword Suggestion Tool on Google's site.
The tool will provide further suggestions to increase your Google Adwords Keywords list and you will soon see the number of keywords in your list expand and multiply. Quite soon you will have an almost overwhelming list of relevant and not so relevant keywords.
This list then needs to be stripped of all irrelevant words and phrases though take care to retain appropriate words to use in your negative keyword list. Armed with your final list of Google Adwords Keywords you are now ready to begin the process of grouping your keywords into the three categories of ‘Broad', ‘Phrase' and ‘Exact' matches.
Once each category list is fully populated you then need to group your Google Adwords Keywords into ad groups for each pay per click campaign you are running remembering that the success of each campaign will depend on the creative use of different ad groups and advertisements within that campaign.
The bottom line here is that sorting your lists of Google Adwords Keywords into appropriate ad groups is the fundamental factor behind creating a successful pay per click campaign.
Craig Ellyard is an Internet Business Consultant based in the UK. He is also a web designer, copywriter and an acknowledged expert on all things 'Google'. His website can be found at:
http://www.adwords-seminars.com
The Four Keys to Successful Advertising
Getting the word out about your product or service can be a frustrating process. Spending a lot of money on advertising that doesn't elicit a response can be very disheartening to the beginning internet marketer.
That is why one should always check four major points when building any advertising campaign.
1 - Starting with your ad copy you should rework it until all the points you are trying to make are clearly explained. Get others to review it for possible problems you may not see. The ad is what represents you and so must be very persuasive.
If you are not sure you could write effectively enough then hire a copywriter to create it for you. Of all the elements of your campaign this one would be the one most likely to require investing in to get right.
2 - After you have written and tweaked your ad till it is ready to grab any potential customer, you need to determine where you are going to place the ad. You have to target the subject of your ad to the places where people interested in that subject are going to be looking.
The more focused your target audience is on the type of product or service you are offering the greater the response rate. While a general interest item might appeal to everyone, placing such an ad in a business newsletter would defeat the purpose as the readers would be in business mode while reading it. Popular advertising venues do not always mean the greatest results.
3 - The timing of your ad is also very important. Setting it up to run on the weekend has been shown to gain fewer responses because so many people are in recreation mode then and less likely to buy. The only real exception to this rule is in the retail sector at mortar and brick stores where weekend sales flourish.
Summertime is also a slower period for advertising as so many people have vacations or family concerns to fill their time. However, if a local or national event comes up that relates to your product, jump on it as fast as you can.
4 - Finally you have to remember to keep running your ads frequently. Repetition is the way to having your name or product remembered. Studies have shown that people don't always even notice and respond to any given advertisement until they have seen it between seven and twelve times.
Just like the major product companies like automobiles, carbonated drinks and fast food restaurants you have to keep your name in front of the people. It doesn't matter that you are a world famous product, if your name and advertising doesn't keep reminding people to purchase then sales will fall!
Do not worry that you don't have the budget of a large corporation to advertise with. There are many ways to get exposure on the web without breaking you up.
Traffic exchanges are one good free to low cost form of advertising. Trading ads with other webmasters can increase your potential customer base and can set the stage for joint venture advertising projects as well.
Gunjan Tiwari is making part-time healthy living online! Gunjan's Free "6 Part E-course" is jam packed with tips and techniques on how you can create a non-stop cash flow online in less than 2 hours a day. Get an insight on how to REALLY make your living online for FREE at http://www.ebizfaststart.com/intro.html
That is why one should always check four major points when building any advertising campaign.
1 - Starting with your ad copy you should rework it until all the points you are trying to make are clearly explained. Get others to review it for possible problems you may not see. The ad is what represents you and so must be very persuasive.
If you are not sure you could write effectively enough then hire a copywriter to create it for you. Of all the elements of your campaign this one would be the one most likely to require investing in to get right.
2 - After you have written and tweaked your ad till it is ready to grab any potential customer, you need to determine where you are going to place the ad. You have to target the subject of your ad to the places where people interested in that subject are going to be looking.
The more focused your target audience is on the type of product or service you are offering the greater the response rate. While a general interest item might appeal to everyone, placing such an ad in a business newsletter would defeat the purpose as the readers would be in business mode while reading it. Popular advertising venues do not always mean the greatest results.
3 - The timing of your ad is also very important. Setting it up to run on the weekend has been shown to gain fewer responses because so many people are in recreation mode then and less likely to buy. The only real exception to this rule is in the retail sector at mortar and brick stores where weekend sales flourish.
Summertime is also a slower period for advertising as so many people have vacations or family concerns to fill their time. However, if a local or national event comes up that relates to your product, jump on it as fast as you can.
4 - Finally you have to remember to keep running your ads frequently. Repetition is the way to having your name or product remembered. Studies have shown that people don't always even notice and respond to any given advertisement until they have seen it between seven and twelve times.
Just like the major product companies like automobiles, carbonated drinks and fast food restaurants you have to keep your name in front of the people. It doesn't matter that you are a world famous product, if your name and advertising doesn't keep reminding people to purchase then sales will fall!
Do not worry that you don't have the budget of a large corporation to advertise with. There are many ways to get exposure on the web without breaking you up.
Traffic exchanges are one good free to low cost form of advertising. Trading ads with other webmasters can increase your potential customer base and can set the stage for joint venture advertising projects as well.
Gunjan Tiwari is making part-time healthy living online! Gunjan's Free "6 Part E-course" is jam packed with tips and techniques on how you can create a non-stop cash flow online in less than 2 hours a day. Get an insight on how to REALLY make your living online for FREE at http://www.ebizfaststart.com/intro.html
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